Booking forms In my month or so of running a local service business, I have learned that if you have a booking form, they will book. While it’s not a fast and true rule, I have found that overwhelmingly, people like to book themselves and avoid a conversation with you...
Building a business is rough. The wins having you flying high while the lows are crippling for your psyche and your drive to continue. If you are following Local Case Study (our real live case study on building a local business) and starting your own local business...
You got the sale right? The hard part is done and you can count on your team to close a deal with their excellent services. Check and check. But are you overlooking your thank you page? Do you see it as just another page on your site that was included in your template...
Promotions 1. Partnerships Many local businesses are gearing up to host a Mother’s Day event or promo. Attaching your name to the event by donating a gift card, flowers for the table, or a prize can be a great way for you to get local exposure outside of your customer...
Embedding Booking Form into Facebook Have you embedded your Booking form into your Facebook Fanpage yet? We think Facebook Local Services may be a big part of local businesses in the near future and we mention it often. While Facebook isn’t currently our go to...
High-converting ads The verdict is still out whether Facebook ads work for local services but as Facebook focuses more and more on them, testing them out could be a major win for your company, especially before the masses start using them and drive up the cost per...
Why Launch27? Before Launch27, owning a residential cleaning business wasn’t easy. The logistics between customer and staff management made it almost impossible to affordably scale business at a rate that made it worth while. The industry was stagnate as was...
Recurring revenue Recurring revenue is the goal of any business and keeping an existing customer is much easier (and cheaper) than converting a new client. So how do you keep your local customers from choosing the cheapest deal on Groupon next time they want your...
New Features Just wanted to tell you about some of the new features we released recently: Beta/first version of our Scheduler The new Scheduler features calendar and map views of your bookings, as well as drag-and-drop assigning of Teams. This is only the first...
Finding contractors Last week we posted a checklist of what you needed to start a local business. One of the most important things about starting your local business is finding people to work for you or with you. If you are currently looking for people, here are a few...
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