With the right strategy, social media can be an excellent lead generator for cleaning company bookings.
Popular social media platform Facebook turned 18 this year and has 2.91 billion active monthly users. Of course, not all 2.91 billion of those people can be considered potential customers. But Facebook can be a highly effective tool for finding and connecting with people who might hire your cleaning company.
The challenge is using the tool correctly. If you can’t narrow your efforts to the right people, you could waste time. Here are a few strategies for using Facebook to get cleaning clients.
Join local groups for moms and parents.
There are thousands, if not millions, of Facebook groups for moms and parents. People in these groups often ask each other for advice, and recommendations. If you’re tactful about it, you can join the conversation.
Use the search tool to find a few groups for moms and parents in your area. Consider searching for nearby cities as well.
Some groups will be fairly easy to join. Some will only let you in if you can prove you have children of your own. If you are not a parent, it’s probably not a good idea to pretend otherwise to gain entry. Just cut your losses and focus on the groups that do let you in.
Once you’re in, keep an eye out for recommendation requests or posts about house cleaners. You can use the “find on page” feature in your browser or search the group for threads about cleaning services. When the subject does come up, introduce yourself. Leave a short, friendly comment with a link to your site. You might even add a discount code for 10-15% off their first cleaning. Even if the original poster doesn’t see it, someone else might!
Two words of caution:
- Don’t overdo it. You risk annoying people if you leave too many comments or comment on irrelevant posts. You might even get kicked out of the group—and your account could be flagged as spam. Remember, you’re there as a guest. Be a respectful group member and keep your comments to the appropriate posts.
- Keep an eye on post dates. When you first join a group, it can be tempting to add your link to every thread about cleaning. But if you leave a comment on a year-old thread, it can come off as a little strange. If a thread is a month old or more, leave it alone.
Make cool, shareable graphics.
Eye-catching graphics are popular in every corner of the internet. A beautiful image with superimposed text or an infographic can help your post stand out. And if you make something people really like, they’ll share it.
Take a look at this post, for example. Each interesting statistic is accompanied by a simple, attractive infographic. One of those infographics would be much easier to share than the whole text!
Here’s how it works: Let’s say you make a simple graphic illustrating three benefits of using eco-friendly cleaning products. You don’t have to make a graphic about your cleaning company; just include your logo and website somewhere. Then post it to your Facebook page. If you share good tips, people will “share” the post. This means new people will see your graphic—and your logo.
It may take a little time to get traction, and you may decide you don’t like making infographics. But graphics may be a fun option if you’re looking for creative ways to connect on social media.
Experiment with Facebook cleaning company bookings ads.
Facebook has an extremely robust advertising tool for business owners. You can target highly specialized groups of people based on geography, age, family status, and more. You can also target people based on interests and motivations. For example, if your cleaning company is eco-friendly, you can target individuals who care deeply about going green. Facebook makes it pretty easy to target exactly who you want and avoid wasting money on the wrong prospects.
Facebook advertising can be pretty overwhelming if you’ve never tried it before. Thankfully, there’s somewhere you can learn more for free: The Launch27 Domination Facebook group.
This group is full of Launch27 users and cleaning company owners, many of whom run Facebook ads all the time. Group members are quite generous with their knowledge and insight. You can search the group for past conversations on advertising or ask directly for advice.
Do you use Facebook to get clients for your cleaning company? What methods do you use? Tell us in the comments.