by Omar Santana | Jul 13, 2022 | Blog Posts
A guide to striking a balance between leniency and protecting your cleaning business. It’s in your best interests to treat your employees well. Kindness and generosity can go a long way toward improving employee retention, morale, and performance. But it’s important...
by Omar Santana | May 31, 2022 | Blog Posts
With the right policies in place, your company can offer profitable deep cleaning services without extra stress. There’s some controversy in the residential cleaning industry over deep cleaning. Some businesses refuse to do it. Others have turned it into a big revenue...
by Omar Santana | May 10, 2022 | Blog Posts, Sales & Marketing
Three key principles to help you weather the process of selling your maid service company, finding the right buyer, and securing a profitable sale. As a cleaning company owner, you may dream of selling your business someday. Many entrepreneurs do. For some, it’s an...
by Omar Santana | May 3, 2022 | Blog Posts, Sales & Marketing
We’ve talked before about the power of Google My Business (GMB). And today, we’re going deeper. GMB is a powerful platform for building a strong reputation and attracting new customers—if you have google reviews for y our cleaning company. 93% of people judge the...
by Omar Santana | May 3, 2022 | Blog Posts, Sales & Marketing
When’s the last time you thought about the way you do Mother’s Day marketing for your cleaning company to moms? Mother’s Day is just around the corner. It’s a good reminder to think about one of your primary audiences: Moms. A huge percentage of marketing materials...
by Omar Santana | May 3, 2022 | Blog Posts
Here are some real-world examples of effective media coverage—and how your cleaning company can borrow their strategy. Media coverage can give your cleaning company a big boost. Many of us patronize businesses we first heard about on the news. It’s a great way to...
by Omar Santana | Mar 31, 2022 | Sales & Marketing
Every cleaning company has a different philosophy about AirBnb maid service. For some companies, Airbnb makes up a big chunk of their revenue. Others outright refuse to do it. There’s no formula for determining whether short-term rentals should be part of your...
by Omar Santana | Mar 31, 2022 | Sales & Marketing
The key to finding and winning more maid service customers is optimizing your cleaning company’s website for conversions. If you’re ready to grow your house cleaning services company, you might think advertising is your best bet. But you can easily spend thousands on...
by Omar Santana | Mar 29, 2022 | Blog Posts
Running a cleaning company operation means balancing a full calendar of big-picture thinking and small, everyday tasks. So stay on top of it with time blocking. The internet is full of exciting and innovative ideas for managing and organizing your time. Bullet...
by Omar Santana | Feb 15, 2022 | Safety
The right maid service policies can keep your employees feeling safe, secure, and protected. Compared to other lines of work, house cleaning is hardly dangerous, but it’s not without its risks. Your cleaning team can be exposed to unexpected hazards on the job if...
