Welcome to the Launch27 blog.
The Launch27 blog provides valuable content for maids, house cleaners, and housekeeping businesses – allowing them to win more customers while saving money.

Launch & Learn 7: Maid Service Promotion Principles
Maid Service Promotion Principles Is word getting out about your maid service business? Setting up a business seems hard enough. But it doesn’t matter how good your cleaning company or your cleaning company software is if you don’t have houses to clean....

Episode 1: Rohan Gilkes of MaidsInBlack
Local Service Business Podcast - Episode 1 Summary In this week's episode of the Local Service Business Podcast, we chatted with Rohan Gilkes founder of Launch27 and MaidsInBlack about how he started MaidsInBlack. In this podcast he gives us some great tips for those...

Launch & Learn 6: Interview with a Maid Service Expert
Launch & Learn Week Six: Interview with a Maid Service Expert By now, if you’ve launched your maid service business, and followed the Launch & Learn posts, you know what struggle and uncertainty feel like. You’re familiar with that “how in the world am I going...

Launch & Learn 5: Maid Company Hiring
Maid Company Hiring Your success in finding and keeping cleaning clients depends on your ability to find and hire maids. Here’s one of the harsh realities of the maid service industry: turnover can be anywhere between 75% and 400%! There’s no point in downplaying...

5 Things I Wish I Knew Before Starting This Cleaning Business
What I learned with this cleaning business We only celebrate the wins right? The first booking, the 10,000th dollar in revenue, the first million dollar year… But what about the not so great moments? If we only share the wins, those of us who are new and struggling...

Launch & Learn 4: The Power of Google My Business
We’re up and rolling in a new direction this week with Google My Business (GMB) and fish wheels! Last week we talked about the importance of your website, and how to make it a soft place for your customers to land. The next challenge is how to get them to land there....

How to Optimize Your Cleaning Business Facebook Page for Local Search
Optimize Your Facebook Page - Local Search Facebook has entered local search… If your Facebook fanpage looks like the back of a closet you haven’t cleaned up (or even worse… visited) in a couple years, now is the time to dust off the cobwebs and search through the...

Automate Your Bookings with Cleaning Business Software
Automating Your Bookings As you know, Maids in Black grew incredibly fast. In fact, in a matter of 5 months Rohan took his business from $0 in revenue to $30,000 using a variety of tactics. It's difficult to grow your business without automation. Obviously, automation...

Launch & Learn 3: Maid Software Automation
Maid Software Automation As a maid service entrepreneur, you need every advantage you can get to grow your business. One of the biggest advantages available is maid software automation. Obviously, automation saves you from a lot of wasted time and effort. The real...

Launch & Learn 2: Maid Website Basics
Maid Website Basics. There are between 1.6 and 1.9 billion websites active across the globe, and a few thousand more will be added by the time you finish reading this page. Don’t worry, there’s plenty of cyberspace for more. So come on in! Creating a website can...