Welcome to the Launch27 blog.
The Launch27 blog provides valuable content for maids, house cleaners, and housekeeping businesses – allowing them to win more customers while saving money.
4 Chat Hacks To Get More Cleaning Bookings
Chat hacks to get more cleaning bookings Being available to your customers at all times can mean the difference in closing the deal and losing a potential customer. Chat is one of the best ways to make yourself available when your customer needs you. But just having...
Launch & Learn 11: The Power of Community
"Community" may seem an odd topic for a busy cleaning business entrepreneur like you. Given the current reality of COVID, it might sound like a luxury you can’t afford. The question is, can you afford to be without it? Hans Wiberg has a visual impairment that makes a...
3 Ways to Get Cleaning Business from Airbnb
Utilizing Airbnb to Get Cleaning Business As a local service business, Airbnb and other vacation rentals should be on your radar in order to generate more cleaning business. Individual hosts may not be accounts that are worth your time (unless they are high-end whole...
Launch & Learn 10: The Business of Generosity
“Be nice! Share your cookies. Better to give than to receive.” Most children learn the importance of generosity from their parents. As adults, most of us know it’s good to give. But the child inside us may still ask why sometimes. After all, as the owner of a...
Launch & Learn 9: Learning and Growing
A generous bet Glenn Stearns was the subject of the 2019 Reality TV series, Undercover Billionaire. The series was based on Stearns’ $1M bet that he could be dropped off anywhere in the U.S. with only an old pickup truck and $100, and build a $1M business in 90 days....
6 Effective Marketing Channels for Service Companies
Effective Marketing Channels for Maid Companies While this list includes six effective marketing channels, we'd love to hear which marketing channels work best for you. One of the most difficult things for a local service business is making the most of your marketing...
Launch & Learn 8: A Marketing Channel Toolkit For Your Cleaning Business
In 1992, Bruce Springsteen wrote a hit song called “Fifty-seven Channels and Nothin’ On.” The reference was to cable TV channels, but today there are almost that many marketing channels in existence - 51 of them according to spectrio. Don’t worry, we won’t go into all...
Launch & Learn 7: Maid Service Promotion Principles
Maid Service Promotion Principles Is word getting out about your maid service business? Setting up a business seems hard enough. But it doesn’t matter how good your cleaning company or your cleaning company software is if you don’t have houses to clean....
Episode 1: Rohan Gilkes of MaidsInBlack
Local Service Business Podcast - Episode 1 Summary In this week's episode of the Local Service Business Podcast, we chatted with Rohan Gilkes founder of Launch27 and MaidsInBlack about how he started MaidsInBlack. In this podcast he gives us some great tips for those...
Launch & Learn 6: Interview with a Maid Service Expert
Launch & Learn Week Six: Interview with a Maid Service Expert By now, if you’ve launched your maid service business, and followed the Launch & Learn posts, you know what struggle and uncertainty feel like. You’re familiar with that “how in the world am I going...