12 Weeks to a Successful Housecleaning Business.

So, you’re ready to take a run at a new housecleaning business. I’ll bet your friends and loved ones are asking, “Really? Is now the best time?

At Launch27, we know what it’s like to deal with such questions. After all, we’ve watched thousands of our maid service software clients provide the best answer possible. Action.

We also know that in the beginning, momentum is everything, so we’re here to help with exactly that in our 12-week Launch & Learn program.

First, a little history:

The name of our company came about as the result of entrepreneur Rohan Gilkes. He created a 27-day live tour of his idea-to-business launch of a maid service company, which resulted in the development of a maid service software – Launch27.

So, we know 27 days is possible, but let’s face it, Rohan was a seasoned entrepreneur when he accomplished this feat. Some of you may be first time entrepreneurs, so…

Let’s give you some breathing room. 🙂

Still, you may be asking yourself, “Can I really do this?” As we mentioned, we’ve watched thousands do so, but to be perfectly honest, the answer to that question is why you’re here – to make the leap and find that you can do it!

What to expect over the next 12 weeks

Every Friday afternoon, you’ll receive an email regarding the next week’s lesson and tasks. We suggest you schedule some time over the weekend to think about these tasks in a more relaxed setting. Perhaps talk it over with a trusted friend or relative and try to get clear about the first thing you’ll do come Monday morning.

Here are the timetable and topics:

  1. Getting Clear About Your Customers and Your Brand
  2. Website Basics: A Checklist For Your Maid Service Site
  3. Your Secret Weapon: L27 Automation
  4. Case Study: A Maid Service Expert Share Do’s & Don’ts
  5. Self Assessment – A Check-up
  6. Social Media & Google My Business Best Practices
  7. Make It About Your People & Your Customers
  8. Your L27 Promotion Toolbox
  9. Mastering Marketing Channels
  10. Learning & Growing
  11. Adding a charity component
  12. Don’t Go It Alone: The L27 Facebook Community

Learn by launching

The title, Launch & Learn, is also a description of the approach of this series. The best way to learn is by practice. It’s true for athletes and artists and it’s true for startups. The best way to learn to launch a business is to launch one.

You’re not just launching a housecleaning business, you’re launching an adventure, filled with emotion and effort. There will be plenty of opportunities to be pushed off track, so one of the most important decisions you can make before starting is to decide how much time you’re going to spend each week implementing the steps.

Most of the readings will be less than 10 or 15 minutes, but the work they suggest is going to take more time. Decide now what your time commitment will be. We suggest 5 to 10 hours per week. Here are some questions to ask yourself as you block out the time on your calendar:

  • What time of day are you at your best?
  • What block of time will afford the least distraction?
  • When are you most creative?
  • Can you find a way to do some of these assignments away from a computer and away from your day to day workspace?

Once you’ve answered those questions, one of the most important things to decide is what success will look like. The clearer picture you have of what success will look like twelve weeks from now, the better you chance you have to realize it as true.

Before you start, stop!

The single most powerful step you can take right now is to stop and think about what success looks like for you. Set a timer. Spend 50 minutes examining this question from every side. Here are a few prompts that will get you started. Expound on each beyond what’s being asked…

  • Who is it for?
    • You?
    • Your family?
    • Your customers?
  • What is it for?
    • Money?
    • Status?
    • Learning?
    • Freedom?
  • How much?
    • How much money?
    • How much time will you spend?
    • How much support can you enlist?

These questions are the place to begin. So, make it a point to write down your answers between now and next week’s lesson. Not a writer? Use a dictation app and go for a walk and record your answers. If possible, use “convert-to-text” to create a document. Or, consider a handwritten notebook to serve as your business journal.

This is something you’re going to want to revisit as we go through the next twelve weeks. Remember, you need a target to aim at. The clearer, the better.

A twelve-week housecleaning business launch would be a game-changer for you!

Apart from the accomplishment itself, you will gain the confidence that comes with knowing you are capable of doing this. The skills you learn will be central to your business and personal success in the future.

This post began with a comment about the current uncertainty we all live in. There’s no question that things are shaky, but where some see problems others see opportunity.

For example, during the last major economic downturn in 2008, these companies decided to launch:

  • Groupon – sold for $2.4B in 2016
  • Uber – valued at $47B
  • Slack – fastest startup to reach $2B in valuation (even more growth during the pandemic)

The list goes on with companies like Pinterest, Instagram, and Square.

If you’re ready to find leverage during the lurch, then congratulations on taking this first step. We look forward to seeing your success.

Hoveringly,

Elbie, the Launchbot