Are you seizing every opportunity to grow your cleaning company?
Here’s a checklist for evaluating some of the key business trends happening now that could lead to greater opportunities for you and your cleaning company in the future.
People are spending more time at home.
Over the past year and a half, nearly everyone has spent more time at home than ever. And even with life returning to normal, experts predict that many people will continue to work remotely. More time at home naturally leads to more mess, and lots of families might be eager to get some help managing it.
There are many creative ways for your cleaning company to take advantage of this. You could do some research to find out which big companies in your area are switching to remote work and reach out to offer a special deal to their employees. You could start a referral program and ask your current clients to recommend you to their friends.
Craft your marketing to speak to those whose homes are not keeping up with their remote work schedules.
Go green to grow your cleaning company
Many people and families prefer to spend their money at businesses that prioritize sustainability. Your cleaning company should be no exception. Environmentally friendly cleaning products are becoming increasingly popular with consumers.
This trend presents a strong marketing and branding opportunity. You and your team could make the switch to eco-friendly and non-toxic cleaning products and emphasize it as part of your messaging. You can choose to stand out from your competitors by becoming the go-to green cleaning business in your area.
Turn new homes into new business
New construction provides a great opportunity to grow your cleaning company.
Forbes estimated earlier this year that up to a million new homes will be built in the United States in 2021, and that trend is expected to continue into 2022 and 2023. That’s a lot of new square footage, all of which needs to be cleaned.
As you’re driving around town, keep an eye out for new homes and neighborhoods. You could create small “welcome to the neighborhood” gift bags or baskets to drop off, with an offer for an introductory cleaning package for new clients. You could even consider building a relationship with a few local realtors who will happily refer you to homebuyers.
Use technology to your advantage.
A lot of big names in the industry believe strongly that technology — more specifically, a robust software program — is critical to success.
One expert even says that without technology, you won’t be able to keep up with your competitors. Big cleaning companies use software to handle everything from billing to inventory management.
Even if you’re a smaller operation, you can adopt this mindset and use technology to step up your game. A good cleaning company software can manage a lot of administrative details for you and make the overall experience better for you, your team, and your clients.
You can use software to:
- Schedule appointments and send reminders to your clients
- Communicate with your team about schedules and other information
- Collect and process payments and sync up to money management programs and apps
- Gather feedback, testimonials, and referrals from your clients.
With your software handling these details for you, you can be ready to act quickly when new opportunities to grow your business arise. You can trust your software to keep things running while you focus on your next big business growth idea.