5 ways to ask for reviews across your social sites
Generally, you won’t get reviews unless your customer has had an incredibly wonderful experience or a completely terrible experience. Usually and unfortunately the latter experiences are the ones that resonate with potential customers that are reading your reviews… in fact, more people are willing to share a bad experience than they are a good one.
So to combat a few bad apples, you can’t just expect or hope that your satisfied, recurring customers will give you positive reviews… you need to ask. While you should get reviews on all of your social sites, when asking for a review give the potential customer one place you would like them to review (so they don’t get overwhelmed and don’t act at all). This place can change depending on your focus for that month but building out one profile at a time can help grow each page.
1. When a client tells you how much they loved your service.
Whether its through email or in person, if someone tells you about the great experience they had with your business, don’t just thank them, ask them to leave a review. Asking them while they are still basking in the glow of good service will usually get them to act immediately.
If you have your thank you script prepared (in your mind of course) you won’t get stuck when the time comes and you will have much more success when it comes to asking for and receiving reviews. For example, don’t give them a laundry list of where they can leave reviews; pick one place and request that they leave a personalized and detailed review of their service.
2. In your email process
After you have finished the job, not only should you ask them for a rating, but also ask them for a review. Again, choose one place you would like to focus on (Yelp, Facebook, Google etc.) and request that they take a few seconds to review the service online.
Make it easy for them as well. Add the link and make it as simple as click and review. You can also keep your review links in your signature. That way whenever anybody receives communication from you, they will be reminded to add a review of your service.
3. When someone refers you
When someone refers a client to you, it means they are happy. In addition to saying thanks for the referral, ask them to go a step further and provide you with a review.
4. When you have just completed a job
Don’t wait until the follow up email. Leave material behind telling them how they can leave a review for your great service. Make sure the material is branded and looks as great as the service you just provided them.
5. When you are on Facebook
Facebook just announced local search and with everything Facebook does, you better believe that local search will greatly impact local businesses. If you haven’t yet begun to build your Facebook Fan Page with reviews and content, now is the time.
On Facebook you can post your request for reviews or even comment and tag those that leave comments on your page. Also, if personal messaging is your style, there is that too.
So don’t just hope great reviews happen. Make them happen if you want to see growth.
If you were a part of the Groove Learning mastermind call today (which you should be… you can sign up here for next week’s call), you would have heard Rohan say that 75% of his jobs come from Yelp and that is due to the strength of Maids in Black reviews.
Ready to make reviews a priority? Add them to your list of ways to create growth in 2016.