Welcome to the Launch27 blog.
The Launch27 blog provides valuable content for maids, house cleaners, and housekeeping businesses – allowing them to win more customers while saving money.
GetApp Recognizes Launch27 as Category Leader in Reservation & Online Booking
GetApp Recognizes Launch27 as Category Leader in Reservation & Online Booking We’ve got some awesome news to share… GetApp has recognized Launch27 as a Category Leader in reservation and online booking in Q4 of 2018. Why is this so important to us? This...
Why I Canceled My Cleaning Service for a Preventable Mistake
A preventable mistake I recently signed up for regular cleaning after being thoroughly impressed with a service I used last month. The company I used was a multi-million dollar service here in New York City. Although not the same cleaner I had the first time, my new...
Why The Lowest Pricing Never Makes You A Winner
Lowering Prices You may have heard the term “race to the bottom”. Like many of you, I bid on jobs in places like Thumbtack and I am typically competing against companies that have lower prices than I do. Because I want to win all the jobs, my instinct is always to...
5 Questions to Ask When Deciding Your Local Business Location
Deciding your business location When starting a local business, we often only think about two factors when determining where to start our business… is it a convenient place for you to start? And... are there plenty of people who have enough money to purchase your...
Someone Left Me a Bad Review, Now What?!
Bad Reviews We have all been there. You are working hard on your business and a notification pops up. “You have a new review from Brian” You hold your breath and open the review. Usually you can count on it being 5 stars, but this particular review is 2 stars. TWO...
Why Flat-Rate Pricing Converts Better Than Hourly
Flat-Rate > Hourly I saw this in a cleaning group I am in. Someone couldn’t fathom paying a house cleaner $30 an hour. And honestly, (don’t stone me) I agree, house cleaning isn’t brain surgery after all. We all know how to push a vacuum cleaner around our house...
Creating Photos & Commercials for Your Local Cleaning Business
Thinking big picture The photos on your website should communicate who you are. Whether you use stock, illustrated, or custom imagery the photos you use on your website can have a huge impact on your conversion rates. Because photography is a large part of converting...
How I Increased Recurring Revenue by 26% in 1 Month
Recurring Revenue Getting a new booking is an amazing euphoric feeling… but turning that new booking into a recurring client is even better. A recurring client means a person who already knows you, marketing dollars already spent, and a higher lifetime value for your...
5 Ways to Pay the People Who Work For You
Ways to pay One question that's often asked when starting out is: How am I going to pay the people that work for me? Aside from collecting payments, paying your teams their dues for good work is the second most important thing when it comes to keeping your business...
View Bookings & Gift Card Sales in Google Analytics
What to know Launch27's Google Analytics integration lets you track which websites send you the most business. This video will show you how to get started with the integration and teach you how to view bookings and gift cards sales data via Google Analytic's...