by Omar Santana | Jul 13, 2022 | Blog Posts
A guide to striking a balance between leniency and protecting your cleaning business. It’s in your best interests to treat your employees well. Kindness and generosity can go a long way toward improving employee retention, morale, and performance. But it’s important...
by Omar Santana | May 31, 2022 | Blog Posts
With the right policies in place, your company can offer profitable deep cleaning services without extra stress. There’s some controversy in the residential cleaning industry over deep cleaning. Some businesses refuse to do it. Others have turned it into a big revenue...
by Omar Santana | May 10, 2022 | Blog Posts, Sales & Marketing
Three key principles to help you weather the process of selling your maid service company, finding the right buyer, and securing a profitable sale. As a cleaning company owner, you may dream of selling your business someday. Many entrepreneurs do. For some, it’s an...
by Omar Santana | May 3, 2022 | Blog Posts, Sales & Marketing
We’ve talked before about the power of Google My Business (GMB). And today, we’re going deeper. GMB is a powerful platform for building a strong reputation and attracting new customers—if you have google reviews for y our cleaning company. 93% of people judge the...
by Omar Santana | May 3, 2022 | Blog Posts, Sales & Marketing
When’s the last time you thought about the way you do Mother’s Day marketing for your cleaning company to moms? Mother’s Day is just around the corner. It’s a good reminder to think about one of your primary audiences: Moms. A huge percentage of marketing materials...
