Whether it’s a start-up or an existing maid service website, it’s important to draw clients in, but it’s just as important to keep them there once they’ve arrived.
To do this, you must provide interesting, relevant information that makes readers feel the time on your site is well spent. In this blog post, we’ll outline a few ways to accomplish this by using conversational copy.
Not only will this approach make you a better communicator, but it also provides a strategy for winning the trust and confidence of your customers.
Your next email blast, the copy on the home page of your website, or the next blog post about why your maid service is the best choice in town, can all be improved by applying conversational copy. It’s what keeps customers reading.
So what is this “conversational copy”?
Making copy more conversational seems like a vague task, but it’s really about simplifying your messaging and writing in a way that comes across as friendly and easy to read. Clunky or confusing copy is easy to spot.
here’s an example.
“Your online business presence is thriving when it comes to both reader interest and sales.”
So, let’s break that down a bit:
“Business is booming.”
Conversational = Accessible
Conversational copy literally creates accessibility. And accessibility isn’t just a preference. It’s a necessity for online success. People expect accessibility in the same way they expect clean floors from your maid service. If they don’t get it they go elsewhere.
You literally have about seven seconds to make your online visitor feel at home by providing words in a form that’s easy to digest, but also whets their appetite for more.
A friendly tip: keep your vocabulary simple. That big fancy word you like to use could cause your reader to google a definition and divert them to a completely new browser trail.
Think of conversational copy as something akin to coffee chat with a friend. It should come across as natural and even enticing. The idea is to keep the conversation interesting enough to keep their attention and leave them wanting more.
The structure of your maid service website matters too
Structure helps keep a conversation on track. You need edges, guidelines, so to speak. This means being clear on what your copy is not about. It’s easy to write our way down rabbit trails. Think of structure as providing some conversational guard rails.
The more important point about structuring your content is that it helps you get to the point more quickly and efficiently. Don’t allow your effort to express yourself to get hijacked by your desire to impress your reader.
Another important structural consideration is web design. Your website should provide for your reader a user experience that’s easy to process. Treat it as a courtesy similar to providing a house guest a nice comfy chair to watch the game. It wouldn’t be near as enjoyable sitting on a hard bench, right?
This isn’t a weekend project
You could make good progress in a weekend, but a website redo isn’t just a one and done. It’s an ongoing exercise.
Apply your new conversational copy approach to all of your customer communications – including your maid service website, emails, social media, and blog posts. Yes, blog posts still work.
Here’s a guide that will help get you started on the effort. Just remember, it’s a to-learn, not a to-do.
Hiring a copywriter is also a solid option. While it’s a good idea to learn the skill yourself, maybe time is scarce at the moment. So, hire someone who does this stuff day in and day out. It’s worth the effort and the cost.
Need some proof?
Nielsen Norman Group published findings that showed websites with “clear value propositions” (those that communicate value in a clear compelling way) hold the attention of the average consumer far longer than sites where the value proposition is unclear.
In a way, it’s almost as easy as it sounds
You have conversations every day – which makes you conversational, right?
So the concept isn’t entirely new, but the fact is you do want to be very intentional with your online communication. Decide on the point you want to make and stick to it. You reader will appreciate it.
Experiment by incorporating the conversational approach.
As for design, be observant about how you react to the websites you enjoy and visit often, and those you don’t. Spend time thinking about which design aspects repel and which draw you in.
There’s no time like the present to update your website as needed, so why not go ahead and jump in!