by Omar Santana | Aug 14, 2017 | Blog Posts, Local Case Study
Bad Reviews We have all been there. You are working hard on your business and a notification pops up. “You have a new review from Brian” You hold your breath and open the review. Usually you can count on it being 5 stars, but this particular review is 2 stars. TWO...
by Omar Santana | Jul 24, 2017 | Blog Posts, Local Case Study
Flat-Rate > Hourly I saw this in a cleaning group I am in. Someone couldn’t fathom paying a house cleaner $30 an hour. And honestly, (don’t stone me) I agree, house cleaning isn’t brain surgery after all. We all know how to push a vacuum cleaner around our house...
by Omar Santana | Jun 21, 2017 | Blog Posts, Local Case Study
Thinking big picture The photos on your website should communicate who you are. Whether you use stock, illustrated, or custom imagery the photos you use on your website can have a huge impact on your conversion rates. Because photography is a large part of converting...
by Omar Santana | Apr 21, 2017 | Blog Posts, Local Case Study
Ways to pay One question that’s often asked when starting out is: How am I going to pay the people that work for me? Aside from collecting payments, paying your teams their dues for good work is the second most important thing when it comes to keeping your...
by Omar Santana | Sep 8, 2016 | Blog Posts, Local Case Study
Accepting credit cards This post is written as part of the Local Case Study Series. To Follow the Series, visit this link. One of my first jobs asked me if I accepted checks, but the voice that was coming out of my mouth was saying yes… I accept cash. After all, I...