Recurring Customers Recurring customers are the lifeblood of your business. That’s why, this year we are focusing on strategies to make all of our customers not just repeat customers (and certainly not one-offs) but recurring customers. Recurring vs. Repeat Customers:...
A preventable mistake I recently signed up for regular cleaning after being thoroughly impressed with a service I used last month. The company I used was a multi-million dollar service here in New York City. Although not the same cleaner I had the first time, my new...
Lowering Prices You may have heard the term “race to the bottom”. Like many of you, I bid on jobs in places like Thumbtack and I am typically competing against companies that have lower prices than I do. Because I want to win all the jobs, my instinct is always to...
Deciding your business location When starting a local business, we often only think about two factors when determining where to start our business… is it a convenient place for you to start? And… are there plenty of people who have enough money to purchase your...
Bad Reviews We have all been there. You are working hard on your business and a notification pops up. “You have a new review from Brian” You hold your breath and open the review. Usually you can count on it being 5 stars, but this particular review is 2 stars. TWO...
Flat-Rate > Hourly I saw this in a cleaning group I am in. Someone couldn’t fathom paying a house cleaner $30 an hour. And honestly, (don’t stone me) I agree, house cleaning isn’t brain surgery after all. We all know how to push a vacuum cleaner around our house...
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