Here’s a case study on how Maids in Black uses Launch27 to run a maid service in Washington DC.
Ricardo-The project lead-chose Launch27 to take online bookings with credit cards, manage the daily schedule, and keep track of the entire company operations. From sign up to being ready for the first booking was a little under 10 minutes. Here’s the entire appointment scheduling software installation process:
The first thing he did was set up his service list and how much he charges for each service.
Then he set up his form so that customers can choose recurring service easily and get a discount for doing so. The more frequent the service the bigger the discount. Ricardo reports that this simple technique tripled his recurring booking rates!
Next he set up the company’s booking availability to show how many jobs the company can handle for each time slot. Launch27 automatically updates the schedule to only show available spots as customers book.
Then Ricardo simply connected his stripe Account with ONE CLICK so he can start accepting credit card payments. Since credit card tokens are stored within stripe (and never credit card numbers), he does not have to worry about the security concerns of storing numbers.
Then all that was left to do was to add his booking form to his website by copying and pasting the code at the end of the setup widget:
Success! From signing up to online bookings in 10 minutes flat!
FAST FORWARD A FEW MONTHS…
Ricardo now receives the majority of new client from online bookings. He can now grow and manage his business without a large office staff. Here’s how a typical booking goes through the system:
Clients come directly to the booking form on Maids in Black’s website. They schedule service, select date and time, and enter their credit card information.
The client receives an automatic email to confirm their booking, and Ricardo receives an email as well to notify him of the new booking.
Then Ricardo goes about assigning the job to a team and sending out the schedule by email. Each team’s respective jobs are automatically sent out with a single click of a button.
EMAIL & TEXT MESSAGE REMINDERS:
A few days before the job, the Launch27 system sends MAIDS in Black’s clients an email reminder AND a text message reminder (if clients want to be reminded by text as well).
CUSTOMER LOGIN AWESOMENESS:
If it turns out that the date no longer works for the client they can log in to their account and update their booking with ease. They can also update their credit cards, add additional notes, or anything else that the Maids in Black staff can do for them. Happy customers with a smaller support staff!
On the day of service Ricardo simply authorizes the client’s credit card to make sure funds are available, and then charges the credit card at the end of the day.
FINDING OUT HOW THE TEAMS DID
After service is completed, the system automatically sends an email to the client to see how the team’s did and sends feedback to Maids in Black with ratings and comments to let him know how teams are performing:
And Ricardo can then check overall team performance to help reward great teams and lend support to teams as needed.
OTHER COOL STUFF RICARDO LOVES: GIFT CARDS
After 8 months, with the process humming along smoothly, Ricardo has added other cool stuff like giftcards. He promotes them for mother’s day, Christmas, and other holidays to remind folks to buy a cleaning for a friend. All managed within Launch27’s application.
MORE GOODIES TO HELP GROW THE BUSINESS: REFERRAL PROGRAM
Knowing that there’s no better marketing than word-of-mouth, Ricardo uses the Launch27 referral system. He sends his customers a unique link that they can use to share with a friend. If their friends book, the friend gets a discount and Ricardo’s customer gets a discount off future service as well. A simple and effective way to grow the business!
SEEING IT ALL COME TOGETHER!
One of the coolest things available in the launch27 system is an overview of how the business is doing. At any time Ricardo can see his sales, his recurring bookings, growth, what services earn the most money, and a variety of other metrics. Total business health at a glance:
Using Launch27 Ricardo has taken what used to be a manual process using spreadsheets and google calendars and transformed it to a sophisticated, professional, and easy to manage operation. Revenue has doubled, recurring customers numbers are up, and teams are doing great!
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