The new Launch27
Launch27 has a brand new design.
But we didn’t wake up and decide to overhaul everything. Quite the contrary actually… while you may not have noticed it, we are always subtly editing elements of our sites. When we get an idea that something is converting well, we add it to our list of things to explore more.
Rohan’s Pro Tip
A redesign should look like this:
Tweak -> measure -> tweak -> measure -> BI redesign. So at each step along the way you’re getting feedback and improving small elements, and then the big redesign takes the best things that work, abandons what didn’t work, and then allows you start the small tweaks process again.
We also take branding pretty seriously, so having a site that was designed two years ago meant that we were falling behind on what was new and in web design time, two years might as well be a decade.
Lastly, between new features, blogging and new customer acquisition strategies, 2016 will be epic and our website needs to match.
So armed with data and inspiration we embarked on a redesign. At this point we have an in house designer so we knew how to work together and had been pulling inspiration pretty much for the last year. We also used the data to see what converted well and what didn’t and knew exactly what would be incorporated into the design.
Data Point 1.
We learned we aren’t just talking to one audience. We are talking to those that want to start a business (and usually find us via this Reddit post) or those who have been in business for 10+ years but have never had any systems to manage and scale their processes. To funnel the visitors to the right content, we created a landing page that now speaks directly to two audiences.
We learned that with existing businesses, their pain point was both quick booking and scheduling and moving their current processes to a new system. For new businesses, it was making sure this was the best tool to grow and scale their new venture. Each homepage now connects with the different pain points.
Data Point 2.
We learned that people wanted to see more of the software. We accomplished this partially by having a lot more graphical representation of the actual software on the site as well as two new videos.
Data Point 3 and next steps…
The next thing we are doing is installing GrooveJar and setting up a drip campaign. We have learned that starting a business or moving an existing one is a commitment and that people need both time and educational materials. We are following this guide written by Steve Forrester and getting that set up right away.
So after this?
After this, we will be back to our— tweak -> measure -> tweak -> measure ->— process. All the while we will be testing this site and see where our data takes us. Have more questions about the redesign? Let us know!