Launch27

How Should You Price Your Services?

When you start a local service business, especially a cleaning business based off of the Launch27 method, a sticking point before launch is where to set your prices. The easy way out is to just make your prices the same as Rohan’s/ Maids in Black. After all, a premium service should command premium dollar right […]

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8 Components of High Converting Local Business Ads

The verdict is still out whether Facebook ads work for local services but as Facebook focuses more and more on them, testing them out could be a major win for your company, especially before the masses start using them and drive up the cost per click. Let’s start with the Facebook ad basics. To create […]

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Pam Washington Talks About Why She Chose Launch27

Before Launch27, owning a residential cleaning business wasn’t easy. The logistics between customer and staff management made it almost impossible to affordably scale business at a rate that made it worth while. The industry was stagnate as was innovation and you were either managing and hiring tons of administrative staff so that they could handle business […]

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Have you seen the new Launch27?

Launch27 has a brand new design. But we didn’t wake up and decide to overhaul everything. Quite the contrary actually… while you may not have noticed it, we are always subtly editing elements of our sites. When we get an idea that something is converting well, we add it to our list of things to explore […]

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How To Turn a One-Time Job into a Recurring Client

Recurring revenue is the goal of any business and keeping an existing customer is much easier (and cheaper) than converting a new client. So how do you keep your local customers from choosing the cheapest deal on Groupon next time they want your service? Branding Give your customer an experience that can’t be duplicated. This […]

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New Features- Jan 24, 2016

Just wanted to tell you about some of the new features we released recently: Beta/first version of our Scheduler   The new Scheduler features calendar and map views of your bookings, as well as drag-and-drop assigning of Teams. This is only the first version… (we’re already working on some great improvements as we speak). We […]

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3 Places to Find Contractors for Your Local Business

Last week we posted a checklist of what you needed to start a local business. One of the most important things about starting your local business is finding people to work for you or with you. If you are currently looking for people, here are a few good places to find contractors. Craigslist Craigslist was […]

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Optimizing Your Facebook Fan Page for Facebook’s New Local Search

Facebook has entered local search… If your Facebook fanpage looks like the back of a closet you haven’t cleaned up (or even worse… visited) in a couple years, now is the time to dust off the cobwebs and search through the pile of unworn clothes. With Facebook announcing that it’s focusing heavily on local services, […]

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Pro Tip #1 Getting Past Yelp’s “Filter”

Yesterday during our weekly Groove Learning call (which you should definitely be a part of), one of the golden tidbits that came out of it was getting past Yelp’s Review Filter. In a previous post we spoke about how almost 75% of Maids in Black’s new business comes from Yelp and likewise if you are […]

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